De:H Core Ritual Cleansing Milk for Everyday

A. Usage

1. Use as the first cleanser before facial program (for facial makeup remover. For eye makeup, you need to use additional eye makeup remover)

2. Minimize irritation with milk formula. (Can also be applicable for dry, sensitive, atopic, and trouble skin)

3. Use when you want to normalize skin turnover with gentle keratin removal

4. A highly moisturizing cleanser that cleanly removes skin waste, dead skin cells, and makeup and supply moisture.

B. Composition of active ingredients (expected effect)

1. Naturally derived surfactant > Remove makeup residues and wastes / Protect natural moisturizing factors

: Coconut oil-derived natural surfactant which can protect skin's natural moisturizing factor (NMF)

Synthetic surfactants vs. natural surfactants

Synthetic surfactants, mostly extracted from petroleum, remove even the skin's natural moisturizing factor when it comes into contact with the skin, causing trans epidermal water loss, which can accelerate the drying and aging of the skin. On the other hand, naturally derived surfactants, extracted from plants, are skin-friendly, and gently remove wastes and makeup residues with protecting NMF.

2. Papain Enzyme / AHA – old dead skin cell removal

- Papain Enzyme is a proteolytic enzyme that breaks down only dead or diseased cells without damaging living healthy cells. Papain breaks down the protein (old dead skin cells) and leaves the important sebum/lipid needed for the skin, so wastes do not accumulate in the pores. Therefore, you can see the effect of alleviating skin troubles, redness, and improving skin texture.

It can be used for dry or atopic skin, and is recommended for those with poor skin turnover, trouble skin, and sensitive skin.

- AHA (lactic acid) is an ingredient extracted from milk that gently cleans up the old stratum corneum to match the healthy skin turnover cycle. De:H Core Ritual Cleansing Milk is designed for daily use with adequate concentration which is not burdensome to skin.

3.  Hyaluronic acid > Hydrating

Containing high concentration of hyaluronic acid, it protects the moisture in the skin during washing and keeps the skin moisture without feeling of tightness after washing.

4.  Mindly acidic gel-type cleanser > Hypoallergenic

A mildly acidic cleanser with a pH of 6.0 (+-), a gel-type formulation with less irritation to the skin. All ingredients are hypoallergenic so that even suitable for sensitive skin.

C. Skin hypoallergenic test completed (dermatologist tested)

 Skin hypoallergenic test completed (non-irritating 0.00)

D. Texture

A soft lotion formula that melts naturally when rolling on the skin.